👋 Welcome to Rosie, an Instacart company


Elevate your shopper’s experience with industry-leading turnkey grocery e-commerce software

Smart, delightfully easy local e-commerce used by:

Get online in under

2 weeks*

Seize the opportunity today
with our fast onboarding
*2 weeks from receipt of validated files

Avg. annual e-commerce revenue per store


Enjoy a great ROI
on your e-commerce investment

Phone, chat, and email shopper & retailer support

7 days

Rest easy knowing Rosie's
award winning team
is here to back you up


Own your e-commerce program

Rosie’s easy-to-use platform empowers retailers to win against national chains and online marketplaces by extending your grocery beyond the four walls of your store. Rosie features an e-commerce program your shoppers will love, digital marketing tools that bring products to life online, and analytics that help you understand all your customer’s needs.

  • Industry leading digital end cap technology
  • Retailer-controlled digital merchandising
  • Dozens of 3rd-party integrations (POS, rewards, personalization, delivery)
  • Cater program for signature prepared foods
  • Retailer-branded digital engagement platform includes e-commerce and branded mobile app

Meet your fellow independent grocers who are delivering delight on Rosie.


Accept online SNAP/EBT payments

Millions of customers rely on local grocery to provide the healthy meals on their table, and Rosie makes it possible for you to accept SNAP/EBT payments online. From navigating the approval process with Food and Nutrition Service (FNS) and POS providers, Rosie is with you every step of the way.


What our customers say


Seamless integration with all the partners in your tech ecosystem

Rosie can support all your 3rd party integrations from POS, payment processor, rewards, digital coupons, delivery services, single-sign on, Weekly Ad, and Mobile App. Integrate Rosie’s e-commerce experience with your existing website and tech partnerships from loyalty and rewards to your preferred delivery service.

Increase your