Feb 6, 2023

Grocery e-commerce executive Rob Christian hired to lead business development at Rosie, an Instacart company

Rosie taps Christian to help drive growth and expand its best-in-class e-commerce services and technology for local and independent grocers

Ithaca, NY (February 6, 2022) –  Rosie, an Instacart company, today announced that Rob Christian has joined as Director of Sales, responsible for the expansion of Instacart’s independent grocery business. Christian will focus on helping independent grocers and wholesalers accelerate their pace of e-commerce innovation by leveraging the software, tools, and services available through Rosie and the Instacart Platform. Christian will lead the day-to-day operations of the business development team and report to Rosie’s Head of Revenue, Merrick Rosner. 

“Rob is deeply wired into the retail grocery space as a result of a career spanning more than 25 years at Procter & Gamble, Symphony IRI, Dunnhumby, and MyWebGrocer, now Wynshop. The relationships he’s built over the course of his career are highly accretive, and his most recent experience leading grocery e-commerce providers is incredibly relevant to his new role at Rosie,” said Nick Nickitas, General Manager of Local Independent Grocers at Instacart and Founder of Rosie, an Instacart company. “Rob brings a wealth of deep knowledge and passion to our quest to enable more local and independent retailers to bring their businesses online to serve customers.”  

Christian joins Instacart from ShopHero where he served as both the Chief Executive Officer and most recently, Chief Strategy Officer following their acquisition by DOT Foods in 2021. Throughout his career, he has focused on implementing innovative solutions to enhance the overall shopping experience within the local and independent space, bringing deep insight and expertise to the company. Christian is a Lehigh University alumni, former Air Force officer, and currently an active pilot who holds a master’s degree from Central Michigan University. 

“The opportunity to lead Rosie’s business development team is an honor, presenting an exciting environment where the team and I can drive results through the synergy of my experiences with customer insights, e-commerce execution, and retail media networks,” said Rob Christian, Director of Sales at Rosie, an Instacart company. “E-commerce represents a significant opportunity for local and independent grocers, and I’m thrilled to join the team at Instacart, who is hyper-focused on providing retailers with the technology and tools needed to grow and compete.”

“Rosie deliberately built a team that has independent grocery in our DNA – and our deep dedication to that work continues as we’ve become a part of Instacart. Rob has a proven track record of solving complex problems and building meaningful relationships with independent grocers. He is a strategic, passionate, and empathetic leader – exactly the type of individual needed to help usher in our next stage of growth. Instacart is committed to serving this critical segment and continues to invest in the people and solutions required to help independent grocers win,” said Merrick Rosner, Head of Revenue, at Rosie, an Instacart company. 

Rosie, an Instacart company, helps independent grocers succeed with easy, affordable technology and solutions, including labor and support to scale. Through the Instacart Platform, Rosie retailers have access to a suite of enterprise tools and technologies – including advertising and in-store solutions, world-class fulfillment and more – to support and grow their business. 

About Rosie, an Instacart company 

Rosie, an Instacart company is the most trusted, locally-focused, e-commerce software solution for independent grocers and wholesalers. Now part of Instacart, Rosie offers turnkey, white-label e-commerce including shoppable weekly ads, store loyalty and rewards integrations, payment processing and more. Through the Instacart Platform, Rosie retailers have access to Instacart’s industry leading in-store technology, retail advertising and end-to-end fulfillment solutions. Learn more at www.rosieapp.com and www.instacart.com/company/platform.

About Instacart

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,000 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 75,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for hundreds of thousands of Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase.With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit www.instacart.com/company, and to start shopping, visit www.instacart.com. For anyone interested in becoming an Instacart shopper, visit https://shoppers.instacart.com/.