How to Boost Revenue Using Collections
March 01, 2021
One of Rosie’s top priorities is building features to help you, our independent retailers, fully customize the look and feel of your online shop to create a memorable and distinct experience for your customers. Collections is the latest in a long line of features giving you the tools to design your customer’s online experience. But digital merchandising features like marketing panels and Collections aren’t only meant to shape the look and feel of your site. They can also play a strategic role in boosting the sales of specific items, directing customers to products you want them to shop, and increasing average basket size.
In February’s Fireside Chat, we explore how to build Collections and some of the ways they can play an essential role in growing your online sales. We also heard from three Rosie retailers using Collections in different ways: Maddie Gilbert, Senior Marketing Specialist at AFS, Allison Morrison, Director of Marketing and Events for Clark’s Market, and Jordan Falslev, E-commerce Coordinator at Lee’s Marketplace. As you get started with your own Collections, here are some different ideas to consider in building an impactful Collections strategy and how to impact your bottom line.
Promote the products you want customers to buy. Collections are an excellent way to bring convenience online, like promoting Thanksgiving essentials in November so customers can easily find what they need. But you can also use Collections to strategically bring attention to the items you want your customers to consider purchasing. For example, if you’ve just launched your Cater program and want to build awareness of your sandwich trays or party platters, building a Collection is a great way to make these items top of mind for customers. Additionally, any speciality or pricier items that need a boost in sales might pique some interest in a Collection.
Utilize cross selling to grow basket sizes. Not only is it convenient for your customers to see salsa right by the tortilla chips, but sometimes strategically placed items are a huge part of getting customers to buy more than they intended to. With Collections, a customer who only planned to purchase eggs for breakfast may be inspired to also add ham, cheese, peppers, and onion to their cart after seeing your suggestions for an omelet. Get creative with the products you promote together in a Collection to see your average basket sizes grow.
Up-sell items through carefully curated groupings. Customers may not search individually for products that have already been grouped together. For this reason, they might end up clicking a more expensive cut of steak out of convenience if they see it in your Collection rather than browsing all of the options in the beef category. By up-selling pricier items in your Collections, you may start to see customers spending more.
Let others take advantage of merchandising space. Your marketing panels are prime real estate on your online shop, and some businesses may pay to put their offering front and center for your customers. Consider approaching some of your local vendors to see if they would be interested in sponsoring a Collection of their products on your online store.
Taking the time to map out a strategy for your Collections can lead to a great return on investment and a one-of-a-kind online shopping experience for your customers.
For more insights on the benefits of Collections, reach out to our team at firstname.lastname@example.org.