Feb 6, 2019

Hey Rosie, nice new look

Since our inception we’ve had one goal — help local grocery stores harness the power of ecommerce to provide a delightfully easy way for their customers to shop online.

Today we have over a quarter million happy people using Rosie in their lives.

As our product has evolved to meet the changing needs of our customers, our brand has also evolved. With that we welcome the all new look of Rosie.

Friendly, consistent feel

The goal of our new brand identity is to bring a more friendly, easy feel to our customers; while also aligning to a unified message between our retailers and shoppers.

The new Rosie icon has a simple purpose — easily provide groceries.

An icon with purpose

The history of Rosie is embedded deep in our core culture. As our brand grows into new customer markets, having an icon that directly relates to our customers’ needs helps reinforce our branding and use.

Don’t worry, Rosie the robot is still our internal hero. She powers our company and our technology.

Introducing new Rosie Retailer partner badges.

All new badges

Our retail partners are our collaborators, and the backbone of our business. We have all new retailer badges with two options for display which are available for download at our brand resources site.

Over the next few months you’ll notice some exciting major changes as Rosie rolls out our new look and design system.

We’re always here to help, so don’t hesitate to message us with any questions 🙂