Sep 10, 2018

Rosie eCommerce Selected to Serve Piggly Wiggly Alabama Retailers

Innovative Industry Leaders Join Forces to Offer 270+ Piggly Wiggly Alabama Distributing Corporation Members the Technology Power of Rosie eCommerce

Bessemer, AL (September 10, 2018) – Piggly Wiggly Alabama Distributing Company (PWADC) has selected Ithaca-based Rosie Applications to implement online shopping at its more than 270 retail locations across the Southeast. Given the growth in consumer demand for online shopping services, PWADC wanted a partner that would exceed customer expectations and help their stores grow revenue in the process.

“We visited retailers using Rosie and have been continually impressed by their reputation for providing outstanding service and support to both the store and the online customer” said David Bullard, President and CEO of PWADC. “Rosie’s commitment to helping grocers succeed by growing both top and bottom line results, not just selling them software, made us confident they are the right choice for our members.”

Rosie creates a digital storefront for each retailer, enabling local shoppers to shop online via web or mobile phones for click-and-collect or delivery. Retailers can customize the program with special offers and discounts, extensive local branding, messaging to shoppers and more.

Rosie CEO Nick Nickitas added, “At Rosie it’s not enough to simply help grocers get online. Our mission is to help them succeed in serving their shoppers in this rapidly evolving online marketplace. Our programs always include tools retailers can’t get anywhere else, including dedicated customer support staff, automated marketing, P&L tools and more.”

Piggly Wiggly has a long history of innovation focused on reducing costs and increasing convenience for shoppers. The new online shopping program continues this tradition through a variety of capabilities, such as easily exploring new items, highlighting nutrition information, accessing the weekly ad, and more.


Piggly Wiggly was founded in 1916 in Memphis, Tn. by a flamboyant and innovative man named Clarence Sanders. Piggly Wiggly Alabama Distributing Co., Inc. started out with 27 independent stores and now has 265 stores in six southeastern states including Alabama, Mississippi, Georgia, Tennessee, Louisiana and Florida. We are committed to the success of our independent retail operators. It is our goal to be the best warehouse cooperative in the country. We will do this by being retailer oriented in all that we do including eCommerce.


Rosie is the most trusted, locally focused eCommerce company, where customers can find and discover anything they might want to buy online from local stores. Rosie partners with leading independent retailers and their wholesalers to provide eCommerce, delivery opportunities, omni-channel marketing and deep data services. Rosie serves as the preferred eCommerce partner to a variety of wholesale cooperatives, such as Associated Food Stores (AFS), Associated Grocers of New England, Associated Wholesale Grocers (AWG), Bozzuto’s, CERTCO, C&S Wholesale Grocers, Mason Brothers, and Olean Wholesale Grocers. Rosie powers the online shopping platforms of major local retailers like Niemann Foods Inc., Broulim’s, Macey’s, Clark’s Market, and Buehler’s Fresh Foods. IBM selected Rosie as the Top Startup in North America in its 2014 IBM Smartcamp Competition. Visit for company information and to sign up for a free account. For Rosie news and downloadable media assets, visit here. To see firsthand what retailers and their customers think about Rosie,  check out this video. Like us on facebook. Follow us on twitter.