Aug 30, 2016

Swensen’s Markets Selects Rosie to Power eCommerce Program

Ithaca, N.Y. (August 30, 2016) – Swensen’s Markets, a family-owned grocery chain serving Twin Falls, Idaho, today announced it has teamed up with Rosie, an industry leading online grocery shopping platform for mobile and web, to launch its eCommerce service: FOOD2U. Swensen’s will launch the service in all three of its store locations.

“Having lived and worked alongside our customers for more than five decades, Swensen’s has deep roots in the Magic Valley,” said Andrew Swensen, co-owner and vice president of operations, Swensen’s Markets. “One of the secrets to our success has been offering services that our customers want. Swensen’s FOOD2U does just that, merging today’s technology with the quality products offered in our stores to create an easy, convenient and fun shopping experience.”

Swensen’s Markets is a member of Associated Food Stores (AFS), a cooperatively owned wholesale distributor serving nearly 500 independent supermarkets in eight states. In 2014, AFS selected Rosie as its recommended eCommerce partner for all of its member stores.

“Rosie is an industry leader in supplying state-of-the-art eCommerce solutions to independent retailers,” said Swensen. “Rosie’s technology allows local stores, like Swensen’s, to compete head-to-head with the mega-marts of the world.”
Rosie CEO Nick Nickitas added, “We are delighted that Swensen’s Markets selected Rosie as their partner for mobile and online shopping, as well as for the delivery logistics of its eCommerce infrastructure. Our expertise and quality is a perfect match for Swensen’s and we’re excited to help them strengthen customer loyalty and increase profitability through an eCommerce program that’s customized for their store and personalized for their shoppers.”



The industry leading online grocery shopping platform for mobile and web, Rosie launched in 2012 and today enables customers to shop online from their favorite local stores for same-day delivery or in-store pickup. Rosie partners with leading independent retailers and their wholesalers to provide eCommerce, delivery opportunities, omni-channel marketing and deep data services. Rosie serves as the preferred eCommerce partner by a variety of wholesale cooperatives, such as Associated Wholesale Grocers (AWG), Associated Food Stores (AFS), CERTCO, Olean Wholesale Grocers, and Associated Grocers of New England, and powers the online shopping platforms of major local retailers like Niemann Foods Inc., Broulim’s, Macey’s, Clark’s Market, and Buehler’s Fresh Foods. IBM selected Rosie as the Top Startup in North America in its 2014 IBM Smartcamp Competition. Visit for company information and to sign up for a free account. For Rosie news and downloadable media assets, visit here. To see firsthand what retailers and their customers think about Rosie,  check out this video. Like us on facebook. Follow us on twitter.




Swensen’s Magic Markets are independent retailer-owned grocery stores based in the Magic Valley. For over five decades, Swensen’s has offered its customers quality local products and superior service, with a focus on taking care of the needs of each customer. Known as the “stores that feel like home”, Swensen’s takes pride in offering a shopping experience that reflects the individuals who work here, the people who shop here, and the communities we all live in.