Dec 15, 2022

Best-in-Class Independent Retailers Recognized at 3rd Annual Rosie Awards

Rosie Awards logo

This week, Rosie, an Instacart company, hosted the 3rd Annual Rosie Awards to recognize independent retailers across eleven different categories for creativeness, dedication and resulting growth achieved in e-commerce. Over the last year, these retailers have improved the experience for their customers by making it easier and more convenient to purchase, pick up and deliver their orders so that everyone – including SNAP participants – can access their groceries online. And their strategic efforts have continued to transform the grocery shopping experience for their customers.

“This year’s award winners are being recognized for truly outstanding efforts these past 12 months. Their e-commerce work has significantly enhanced how their customers shop for groceries in-store and online,” said Nick Nickitas, Founder of Rosie, an Instacart company.  “They are some of the hardest working, humble and dedicated people we’ve met in the industry and they truly embody the commitment to serving their communities. Working day-in and day-out to put fresh, healthy food on tables.”

 “It’s inspiring to see how this year’s winners are developing unique and creative opportunities to engage with their customers. They are translating their unique brand and customer services found in-store to the digital landscape to meet their customers where they shop, when they shop,” said Haley Sammis, Head of Account Management for Rosie, an Instacart company.”

The year’s Rosie Award Winners:

  • Highest Performing Retailer (5+ stores): Yoke’s Fresh Market
  • Highest performing Retailer (1-5 stores): Belmont Market
  • Best Customer Retention Strategy: Bend Food 4 Less
  • Lowest Out of Stock Rate: Macey’s
  • Best Operational Excellence: Associated Retail Operations
  • Best SNAP & EBT Awareness Campaign: Geissler’s Supermarkets
  • Most Out-of-the-Box Marketing Panels: Clark’s Market
  • Most Creative Digital Marketing Campaigns: Brookshire Brothers
  • Best New Rosie Retailer of the Year: Union Market
  • Best In-Store or Parking Lot Marketing: Dutch-Way Farm Market
  • Personal Shopper with the Most Picked Orders: Kendall McBroom, Super 1 Foods

During the awards, retailers and Account Managers – who  co-hosted the awards show – engaged in lively conversations around their accolades, discussing their successful strategies with attendees.

Instead of focusing only on the number of times a customer is reminded about online ordering, we also try to make sure any customer’s interaction with our e-commerce team is both positive and personal, whether in-store, over the phone, or at pickup or delivery. In particular, we like to get to know our online customers and offer them a unique experience, if possible.”  Heather Keenan, E-commerce Manager for Dutch-Way Farm Market shared in an acceptance message read on behalf of their award for Best In-Store or Parking Lot Marketing.

“We know that the key to our loyal customers is an experience that can’t be replicated anywhere else. In the online shopping world, it’s really clear that many of the reasons people do online shopping is convenience.” Samantha Johnston, Marketing Strategist for  Clark’s Market shared when asked about their goals for 2023. “If we are not also convenient, our customers will choose someone else. They have other options in the market, so we have to provide that customer experience that is consistent and convenient, and again, to what others have said here today, makes each customer feel like they are the only one.”

In addition to recognizing excellence among retailers at the collective retailer level, Rosie also recognized one individual e-commerce employee for the most picked orders in one year.  Kendall McBroom an order picker at the Helena location for 16 store independent retailer Super 1 Foods

About Rosie, an Instacart company 

Rosie, an Instacart company is the most trusted, locally-focused, e-commerce software solution for independent grocers and wholesalers. Now part of Instacart, Rosie offers turnkey, white-label e-commerce including shoppable weekly ads, store loyalty and rewards integrations, payment processing and more. Through the Instacart Platform, Rosie retailers have access to Instacart’s industry leading in-store technology, retail advertising and end-to-end fulfillment solutions. Learn more at and

About Instacart

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,000 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 75,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for hundreds of thousands of Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase.With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit, and to start shopping, visit For anyone interested in becoming an Instacart shopper, visit