Aug 1, 2023

Food Garden Market Taps Instacart to Fulfill Online Orders

Rosie by Instacart now powers reliable, end-to-end delivery capabilities for Food Garden Market in as fast as an hour


ITHACA, NY August, 1,2023 – Rosie, by Instacart offering locally-focused e-commerce software and services for independent grocers, and Food Garden Market have announced that the grocer is using Instacart’s fulfillment solutions to pick, pack, and deliver orders from its Rosie-powered e-commerce website.  Instacart’s community of approximately 600,000 shoppers enables Food Garden Market customers to order items for same-day delivery in as fast as an hour.  


“We were initially hesitant to offer delivery to our customers due to the complexity of managing orders and the burden it would put on our staff.” said Will Duran, Partner, and Co-Owner of Food Garden Market. “Instacart’s fulfillment services solved a number of challenges that were holding us back, and Instacart’s community of shoppers have surpassed our expectations – providing exceptional service to our customers and allowing us to expand into new territories that were out of reach before, driving growth for our business.” – William Duran, VP Operations and Partner


“We’re proud to expand our partnership with Food Garden Market to simplify the picking, packing, and delivering of online orders to help them reach more customers,” said Nick Nickitas, General Manager of Local Independent Grocery at Instacart. “The integration of Instacart’s fulfillment services and Rosie’s retailer branded e-commerce platform provides a seamless shopping experience for Food Garden Market’s customers while reducing the workload on store associates. This has allowed Food Garden Market to remain competitive, exceed customer expectations, and deliver delight.”


Food Garden Market has been using Rosie to power its e-commerce site since 2020. To access Food Garden Market for same-day delivery as fast as an hour or scheduled days in advance, customers can visit To learn more about Instacart’s e-commerce and fulfillment solutions, visit  


To find out how Instacart’s pick, pack and delivery capabilities integrated into Rosie’s online shopping technology can drive growth for your independent grocery store, visit




About Food Garden Market

Food Garden Market is a two-store owned and operated grocery business selling a wide variety of specialty food products to customers in the Crown Height neighborhood in Brooklyn, New York. Within the same year that it opened its doors in 2019, Food Garden Market also started its e-commerce program, partnering with Rosie as its e-commerce provider to sell groceries for pick up and delivery. The Food Garden Market specializes in locally sourced and organic produce, fresh meats and poultry, artisanal cheese and dairy products, bakery, snacks, natural foods, and an extensive selection of craft beer.


About Rosie by Instacart 

Rosie by Instacart is the most trusted, locally-focused, e-commerce software solution for independent grocers and wholesalers. Now part of Instacart, Rosie offers turnkey, white-label e-commerce including shoppable weekly ads, store loyalty and rewards integrations, payment processing and more. Through the Instacart Platform, Rosie retailers have access to Instacart’s industry leading in-store technology, retail advertising and end-to-end fulfillment solutions. Learn more at and


About Instacart

Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,200 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 80,000 stores across North America on the Instacart Marketplace. Instacart makes it possible for millions of people to get the groceries they need from the retailers they love, and for approximately 600,000 Instacart shoppers to earn by picking, packing and delivering orders on their own flexible schedule. The Instacart Platform offers retailers a suite of enterprise-grade technology products and services to power their e-commerce experiences, fulfill orders, digitize brick-and-mortar stores, provide advertising services, and glean insights. With Instacart Ads, thousands of CPG brands – from category leaders to emerging brands – partner with the company to connect directly with consumers online, right at the point of purchase. With Instacart Health, the company is providing tools to increase nutrition security, make healthy choices easier for consumers, and expand the role that food can play in improving health outcomes. For more information, visit, and to start shopping, visit