May 16, 2016

AWG Selects Rosie to Help Grocers Maximize Their Online Shopping Programs

Rosie’s e-commerce platform named AWG strategic partner

Ithaca, N.Y. (May, 16, 2016) – Rosie, a robust online grocery shopping platform for web and mobile applications, will collaborate with members of Associated Wholesale Grocers (AWG) to create customized e-commerce programs that can drive larger order sizes, attract new customers, and strengthen consumer loyalty.

“Our goal is to provide our member retailers with access to strategic partners capable of helping our retailers compete in the changing grocery marketplace, ” said Kate Favrow, corporate marketing manager, AWG. “We evaluated Rosie’s offering and based on their evolving technology and eagerness to help the independent grocer felt it was a good fit for our retailers.”

West’s Plaza Country Mart in Abilene, Kansas, is the latest AWG member to choose Rosie. Chris West, owner, selected Rosie after researching a number of online grocery shopping platforms.

“The service and support we knew we would receive from Rosie was one of the main reasons I went with their service,” said West. “Rosie’s platform is unique and relevant in that I can customize the service to provide an outstanding shopping experience for each of my customers. Their mobile apps and extensive experience gives me confidence that my online shopping program will be successful.”

AWG, the second largest retailer-owned cooperative in the United States, serves more than 3,400 retail outlets in 30 states. Rosie will work with the AWG Marketing department to meet the online shopping needs of additional AWG stores in the upcoming months.

“Rosie and AWG have worked closely together for the last several years to develop the industry’s leading online shopping program,” said Nick Nickitas, CEO, Rosie Applications, Inc. “By combining AWG’s unique marketing and retailer services with Rosie’s best-in-class technology and support we are poised to make a tremendous impact on the omni-channel experience for the benefit of their members, their guests, and our industry.”



The industry leading online grocery shopping platform for mobile and web, Rosie launched in July 2013 and today enables customers to shop online from their favorite local stores for same-day delivery or in-store pickup. Rosie partners with leading local retailers and their wholesalers to provide e-commerce, delivery opportunities, omni-channel marketing and deep data services. IBM selected Rosie as the Top Startup in North America in its 2014 IBM Smartcamp Competition. Visit for company information and to sign up for a free account. Like us at Follow us on




Associated Wholesale Grocers (AWG) is a retailer-owned cooperative serving over 2600 retail member stores with a complete assortment of grocery, fresh meat, fresh produce, specialty foods, health care, and general merchandise items. Through an extensive distribution network and nine distribution centers, AWG and its subsidiaries deliver to over 3400 retail outlets in 30 states. AWG provides its retail members, many of them family-owned businesses, with assistance in establishing a strategic position in their marketplace that builds upon their unique strengths. Our procurement and marketing departments are positioned to assist members in developing plans to excel in virtually any effort, and resources are structured to provide support services that allow members the best opportunity to win at retail.