Aug 4, 2019

Associated Food Stores Expands E-commerce to 33 Corporate Stores

Rosie selected by national AFS-led e-commerce consortium due to innovative technology and strong cost-saving third-party integrations.

Salt Lake City, UT (August 14, 2019) – Associated Food Stores’ (AFS) Macey’s, Dan’s, Dick’s Market, Lin’s and Fresh Market locations will expand their relationship with Rosie to provide e-commerce curbside pickup to 33 of their locations by Oct. 31, 2019. The new service will be extended to locations from Cache Valley to Salt Lake City to St. George.

Free pickup will be available on customers’ first three orders of $30 or more by using the promotion code “UtahCurbside” at checkout. Following the introductory promotion, the pickup rate will be just $1.99 per order, with a $30 minimum order.

“This is a massive step for our stores. We’re thrilled to offer our guests the added convenience of shopping online and picking up curbside. Rosie’s deep integrations, including with First Data for online payment processing helped make this expansion an easy decision. Rosie has continued to find ways to save money for retailers and expand convenience and usability for our customers.” said David Rice, AFS senior vice president and president of Associated Retail Operations (ARO), AFS’s wholly owned corporate subsidiary.

The AFS corporate store expansion is an outcome of the AFS e-commerce consortium which includes both AFS corporate store leadership, AFS member store leaders, and other large regional chains like Brookshire Bros. of Lufkin, Texas, and Yoke’s Fresh Markets of Spokane, Washington.

“We are thrilled to support ARO’s online expansion which is the result of our strong partnership with AFS and Rosie’s emergence as the leader in eCommerce for independent grocers. Through our relentless focus on retailer success and product innovation, we have become the trusted online shopping platform for hundreds of stores across the US,” said Nick Nickitas, CEO and co-founder of Rosie.

“Over the past year, we have invested heavily in providing integrated delivery services, Single Sign On, a best-in-class Clickable Weekly Ad, and an exceptional mobile shopping experience. These capabilities are not only critical for online shopping, but also increase in-store customer engagement, retention, loyalty, and advocacy. Together with AFS and our other industry partners, Rosie is defining the next generation of online shopping technology and innovation for our industry.


Associated Food Stores was established in 1940 when 34 independent retailers joined together to battle high supplier costs and competition from large chain stores. That fighting spirit has continued to help the grocery wholesaler grow over the last 75 years. With a focus on independent retailers, AFS has changed the way these retailers operate and allowed them to prosper. AFS currently serves more than 400 retailers across the intermountain West. For more information about Associated Food Stores visit


Rosie is the most trusted, locally focused e-commerce company, where customers can find and discover anything they might want to buy online from local stores. Rosie partners with leading independent grocers and their wholesalers to provide e-commerce, delivery opportunities, omni- channel marketing and deep data services. Rosie serves as the preferred e-commerce partner to a variety of wholesale cooperatives, such as Associated Food Stores (AFS), Associated Grocers of New England, Associated Wholesale Grocers (AWG), Bozzuto’s, CERTCO, C&S Wholesale Grocers, Olean Wholesale Grocers, and Piggly Wiggly Alabama Distributing Company. Rosie powers the online shopping platforms of leading local retailers like Broulim’s Fresh Foods, Clark’s Market, Davis Food and Drug, Lee’s Marketplace, Macey’s, Lin’s, and Ridley’s Family Markets. Visit to sign up for a free account and start shopping from your favorite local grocer today. For information about Rosie, visit

Media Contacts:

Dave Makar

Chief Customer Officer, Rosie (607)-342-3009

Sarah Pettit

Public Relations Manager Associated Food Stores (801)-978-8948