Rosie Announces New CFO and SVP, Marketing
May 18, 2021
Ithaca, NY (May 18, 2021) – Rosie, the industry leading online grocery shopping platform for retailers and wholesalers nationwide, announced the appointments of Matt Finn as Chief Financial Officer, effective May 20, and Paul Hemingway, SVP, Marketing, effective May 18.
“Matt brings decades of experience to this role as CFO at three high growth tech startups,” said Nick Nickitas, Founder & CEO at Rosie. “Matt’s expertise spans finance, accounting, legal, and HR, and his ability to drive growth will accelerate Rosie in executing our strategy and deliver value to our retailers, wholesalers, and stakeholders. We are thrilled to welcome him during an essential growth phase for Rosie and the independent retailer community.”
As Chief Financial Officer, Mr. Finn will oversee Rosie’s Human Resources, Legal, Finance, and Accounting departments. Most recently, at Gamalon, he led the company through raising a $20MM Series A financing. Mr. Finn also guided Bradford Networks through 5 equity rounds raising a total of $15MM and negotiated $9MM in credit facilities. At Firecracker, Inc. he steered the company to a successful exit when it was acquired by Wolters Kluwer Health.
Speaking to the appointment of Paul Hemingway, SVP, Marketing, Nick Nickitas said, “Paul was a needle in a haystack. He brings 19 years of marketing experience working with notable brands at Kimberly Clark, Abbott Laboratories, Wendy's, Coca-Cola, and JM Smucker. We’re excited to apply his expertise launching brand, digital, social, and traditional marketing strategies with Rosie’s vision to level the playing field so that leading local retailers can better compete with national chains and online marketplaces.”
Mr. Hemingway joins Rosie as SVP, Marketing, leading the team’s shopper and retailer retention and acquisition strategies, as well as overall branding. He has led innovation plans, driving alignment and allocation of resources to achieve revenue objectives for Fortune 100 brands. He also was responsible for launching the 1850 coffee brand for Folgers, leading brand strategy, commercialization, retail sell-in, and its $24M advertising plan, including TV, digital, social, and ecommerce, to achieve a top-10 CPG brand launch.
Earlier this year, Rosie completed a $10 million round of Series A funding, enabling the team to introduce new tools to enhance the shopper and retailer experience, launch new products to provide a seamless omnichannel journey for shoppers at home, in-store, or on-the-go, further invest in monetization opportunities to increase retailer profitability, and recruit the best and brightest talent to accelerate product development.