May 25, 2020

Rosie’s response to the coronavirus

Caring for the Rosie Community

The health and safety of Rosie’s community is our priority. With recent news around coronavirus (COVID-19), we know you may have questions about how we can all do our part to keep our communities healthy. We want to share the actions we’re taking to help protect our retailers, their associates, and shoppers — and what you can do to help.

What Rosie is doing

  • Closely monitoring the situation and taking action. We’re following updates on COVID-19, including guidance from the Centers for Disease Control and Prevention (CDC) and local health officials. We’ll continue to take actions necessary to help protect our retailers and our shoppers.
  • Supporting retailers. We are preparing to help our retailers and delivery providers to get ready for high-demand scenarios by taking steps including robust proactive forecasting and planning that occurs multiple times per week in which we adjust delivery/pickup availability, delivery range, online inventory management, implement shopper notification campaigns, and communicating to retailers about upcoming opportunities to better serve their communities.
  • Coordinating with our delivery providers. Amidst the rapidly evolving COVID-19 situation, we expect that delivery demand may increase, as we have seen occur over the past week. Our partners are taking steps to ensure they have sufficient availability of delivery drivers to fulfill orders. Our partners have posted health and safety precautions on their delivery driver community pages and sent notifications to delivery drivers with similar guidance.
  • Helping with prevention. Rosie has been contacted by several regional institutions and universities to facilitate safe work from home initiatives and support employee safety. Online shopping has become a crucial tool to maintain business continuity and the stability of the food supply chain. We are following the best practices laid out by the Coronavirus and Pandemic Preparedness for the Food Industry Plan by FMI.
  • Minimizing risk. To help keep the threat to a minimum, Rosie is reducing travel, making use of our robust work-from-home policy, continuing to keep our office space clean and hygienic, and working to limit retailer and customer contact to just team members who are healthy.

What you can do

Refresh your ecommerce outbound communication. Click here to visit our Help Center for best practices on how to proactively engage with your customers.

Draft clear messaging on how your ecommerce offering can meet your guests needs. We suggest:

  • Acknowledging your customers’ safety is important. Online shopping is a safe way for customers to get groceries and the supplies they need if they are not able/willing to come inside the store. Share your curbside offering and the specific times it is available.
  • Delivery is still available (if you offer delivery) with the specific times and availability.
  • If you can increase your delivery capabilities, please include this in your messaging.
  • Share how you will be taking preventative measures in the order picking, handling, and delivery parts of your ecommerce operations. See below for suggestions.
  • Describe the changes to process for curbside and in-store pickup if you are making adjustments to minimize or limit direct interaction.

Share in these channels:

  • Your website’s homepage
  • Your website’s eCommerce landing page
  • Email marketing to your customers and rewards members
  • Facebook posts
  • Weekly Ad

Practice good hygiene. Encourage store associates to wash their hands frequently following the protocols of the World Health Organization (WHO) for 20 seconds and/or use a greater than 60% alcohol-based hand sanitizer. In addition:

  • Instead of handshaking, use a fist bump, slight bow, elbow bump, etc.
  • Use only your knuckle to touch light switches. elevator buttons, etc. Lift the gasoline dispenser with a paper towel or use a disposable glove.
  • Open doors with your closed fist or hip – do not grasp the handle with your hand, unless there is no other way to open the door.
  • Use disinfectant wipes at the stores when they are available, including wiping the handle in grocery carts.
  • Keep a bottle of sanitizer available at your ecommerce fulfillment center and in any vehicles transporting groceries from the store to customers’ homes for use when you can’t immediately wash your hands.
  • If possible, keep a bottle of sanitizer available while shopping customer orders. Use gloves and/or clean your hands before touching and bagging any produce items.
  • If possible, cough or sneeze into a disposable tissue and discard. Use your elbow only if you have to. The clothing on your elbow will contain an infectious virus that can be passed on for up to a week or more.
  • If you need to see a doctor, work with a medical professional to discuss transportation options. Per the CDC, if you have been diagnosed with COVID-19 or suspect you may have it, you should not use ridesharing, public transportation, or taxis.
  • Stay informed. The CDC and the World Health Organization (WHO) are updating their sites with the latest information.

For over 7 years, Rosie has been the most trusted, locally focused ecommerce company, where customers can find and discover anything they might want to buy online from local stores. We will continue our mission to help leading local grocers serve their local communities during this time of need.

Stay safe and thank you for your continued support.

Team Rosie