Jan 6, 2017

USDA Selects Dash’s Market Powered by Rosie to Participate in SNAP Online Purchasing Pilot

Designation of Dash’s Market makes Rosie the leading solutions provider of SNAP/EBT eCommerce services to independent grocers

Ithaca, N.Y. (January 6, 2017) – Rosie, an industry leading online shopping platform for mobile and web, today announced that its partner, Dash’s Market, has been selected to take part in a federal pilot program to enable Supplemental Nutrition Assistance Program (SNAP) participants to purchase their groceries online. The U.S. Department of Agriculture (USDA) invited only seven companies to participate, including Dash’s Market of Buffalo, N.Y., who presented Rosie as their eCommerce solution provider to the USDA.

In addition to Dash’s Market, the USDA named Amazon, FreshDirect, Safeway, ShopRite, Hy-Vee, Inc., and Hart’s Local Grocers as pilot participants. The USDA selections position Rosie as the leading option for independent retailers looking to bring the online purchasing option to SNAP shoppers for in- store/curbside pickup and home delivery. In order to be chosen, the pilot required retailers and their technology partners to meet a very high standard of providing secure, private and easy-to-use eCommerce services.

“We’re now able to serve a segment of the population who we currently can’t get to and can’t get to us. Whether they’re low-income families, mobility impaired or without transportation, we’re now able to improve healthy food access to those community members who need it most,” said Joe Dash, owner, Dash’s Market. “It’s an honor and a privilege to be among seven supermarkets in the country selected for this program.”

Rosie launched its SNAP/EBT capabilities for in-store/curbside pickup in 2016 in cooperation with regional grocers, academic partners, as well as state authorities. Participating in the pilot will enable Rosie to accept online payment for SNAP/EBT, allowing the company to extend its existing functionality to enable home delivery, with the goal of helping Dash’s launch SNAP delivery services in late August, in accordance with USDA timelines. SNAP shoppers will be able to conveniently shop online, using their EBT card to make a purchase of an eligible amount directly through the Rosie app. Customers can then opt for in-store/curbside pickup or home delivery to receive their grocery order.

“Our entire team at Rosie is dedicated to the success of independent grocers, who are the backbone of food security and access in the United States,” said Nick Nickitas, chief executive officer, Rosie. “Our participation in this pilot ensures that retailers that select Rosie as their eCommerce partner can provide access to all people at all times to enough food for an active, healthy life. We are proud to support Dash’s Market and leading independent grocers across the country to provide fast, easy access to fresh, local foods.”

“We just crossed our second anniversary of working with Rosie and we couldn’t be happier,” said Dash. “Rosie is a highly valued partner of ours with a team that has been nothing but fantastic. They’re dedicated, understanding and sympathetic to our needs. With Dash’s and Rosie working together, we’re able to deliver the highest quality foods to our customers in the most efficient manner.”

After the USDA pilot, Rosie intends to offer the SNAP online payment capability to its hundreds of independent grocery partners across the United States.

For more information on Rosie and its integrated EBT/SNAP capabilities, please visit: meet.rosieapp.com

To learn more about the USDA announcement, please visit: USDA Announces Retailer Volunteers for SNAP Online Purchasing Pilot



The industry leading online grocery shopping platform for mobile and web, Rosie launched in 2012 and today enables customers to shop online from their favorite local stores for same-day delivery or in-store pickup. Rosie partners with leading independent retailers and their wholesalers to provide eCommerce, delivery opportunities, omni-channel marketing and deep data services. Rosie serves as the preferred eCommerce partner by a variety of wholesale cooperatives, such as Associated Wholesale Grocers (AWG), Associated Food Stores (AFS), CERTCO, Olean Wholesale Grocers, and Associated Grocers of New England, and powers the online shopping platforms of major local retailers like Niemann Foods Inc., Broulim’s, Macey’s, Clark’s Market, and Buehler’s Fresh Foods. IBM selected Rosie as the Top Startup in North America in its 2014 IBM Smartcamp Competition. Visit rosieapp.com for company information and to sign up for a free account. For Rosie news and downloadable media assets, visit here. To see firsthand what retailers and their customers think about Rosie,  check out this video. Like us on facebook. Follow us on twitter.