May 31, 2022

Online SNAP Payments Now Accepted at Geissler’s seven stores throughout Connecticut and Massachusetts

mobile devices with SNAP shopping and check out examples

2021 IGA International Retailer of the Year Launches SNAP Online Payments in Partnership with Rosie

EAST WINDSOR, CONN. (May 31, 2022) – Geissler’s Supermarket, a seven store retailer with locations in Connecticut and Massachusetts, has launched SNAP Online Payments with their industry leading ecommerce service powered by Rosie. Starting today, Geissler’s guests in Connecticut and Massachusetts can use their SNAP EBT benefits to make purchases online for curbside pick-up and home delivery. This new payment type greatly increases access to fresh and local food for members of the community most in need. Rosie now supports dozens of stores across the country with online SNAP, with many more to follow.

Bob Rybick, President and CEO of Geissler’s shared, “As a local family-owned retailer, we serve our communities with the best in local and fresh products every day. We are excited to finally make all these great products available online regardless of preferred payment method.  Geissler’s SNAP customers now have the full ability to shop instore and online, support their local family owned retailer and purchase the best locally made items and the freshest quality foods in the way most convenient for their lifestyle.”

Rosie’s team worked closely with the team at Geissler’s, the USDA’s Food and Nutrition Service, and payment processor Fiserv to launch this initiative. Geissler’s is the first locally owned and operated independent retailer to offer SNAP EBT Online Payments in the state of Connecticut. 

“Rosie’s mission is to provide meaningful solutions that are affordable and easy to use for our independent grocers. We focus on building relationships with, and listening to, leaders in the independent grocery industry like Bob Rybick who also serves as both a Board Member, and Chairman of the National Retail Advisory Board, of IGA,” said Rosie’s Chief Revenue Officer Merrick Rosner. “We wake up every morning committed to solving complex and meaningful problems for our grocers, and online SNAP payments is yet another example of how we prioritize and invest our time and resources to help the independents deliver delightful experiences to more people in their communities.”

In 2021, over 370,000 Connecticut residents were helped by the Supplemental Nutrition Assistance Program (SNAP). Almost 55% of SNAP participants are in families with children, more than 40% are in families with members who are old adults or are disabled, and more than 39% are in working families. The Families First Coronavirus Response Act of 2020 expanded SNAP benefits by more than 100,000 in Connecticut.

Connecticut State Senator Saud Anwar (D-East Hartford, Ellington, East Windsor and South Windsor), shared “Geissler’s has been part of our local community for a long time. With this additional opportunity they will be able to provide support to the community. This new distinct roll is so much needed as people are working hard to get back on their feet and this extra help will go a long way”

Geissler’s has been a long time member of the Independent Grocers Alliance (IGA). IGA’s mission is to support independent grocery retailers by providing retail and marketing programs that create a point of difference and competitive advantage for grocery entrepreneurs all around the world. 

John Ross, CEO of IGA, added, “It’s a tremendous accomplishment for an independent retailer like Geissler’s, which has seven locations in Connecticut and Massachusetts, to offer SNAP EBT payments electronically. Geissler’s and other independents are deeply invested in serving their community members of all incomes, and this offering is the next step in that commitment. I truly hope SNAP recipients will take advantage of this service, which will give them access to the local, fresh offerings that Geissler’s has secured through their partnerships with other entrepreneurs, farmers, and small businesses.”

The Supplemental Nutrition Assistance Program (SNAP), formerly known as the Food Stamp Program, provides food-purchasing assistance for families living in the U.S. SNAP is a federal program, administered by the U.S. Department of Agriculture, under the Food and Nutrition Service (FNS), though benefits are distributed at the state level. SNAP is the largest nutrition assistance program, with over 40 million Americans estimated to have participated annually in the 21st century. More than two-thirds of SNAP participants are families with children, while a third are households with senior citizens or people with disabilities. 

About Geissler’s

Geissler’s Supermarkets started in 1923 with A.F. Geissler delivering groceries to the small village of Broad Brook in the town of East Windsor, Connecticut. The company is now owned and operated by the 4th generation, the great grandchildren of A.F. Geissler. The 4th generation is keeping up with the high standards set by their great grandfather to provide excellent quality food and customer service. Unique to today’s “Supermarket”, Geissler’s has butchers, which cut meat fresh and grind hamburger meat daily. Along with in-store butchers, Geissler’s has many meal options to fit any lifestyle. Thyme Savour Meal Kits, fresh salad bars, hot buffets, store made fresh deli salads created in Geissler’s kitchens, made with Real Hellmann’s Mayonnaise and many more options are available. Geissler’s also partners with local farms and local producers from Connecticut, Massachusetts and New England to bring you the freshest products possible, because at Geissler’s, Local = Fresh. Geissler’s has seven locations: Bloomfield, Somers, Granby, Windsor, South Windsor, East Windsor and one in Agawam, Massachusetts.

Learn more about Geissler’s Supermarkets: