👋 Welcome to Rosie by Instacart

Increase Your
Reach & Revenue

Elevate your shopper’s experience with Rosie, the industry-leading, white-label grocery e-commerce software with full service fulfillment capabilities built for local independent grocery.

Smart, delightfully easy local e-commerce used by:

Get your e-commerce shopping experience with Rosie online in as little as

2 weeks*

Seize the opportunity today
with our fast onboarding
*2 weeks from receipt of validated files

Seamless and stress-free shopping experience for your customers

End-to-End Fulfillment

Leverage a network of hundreds of thousands dedicated shoppers to pick, pack & deliver orders

Phone, chat, and email shopper & retailer support

7 days

Rest easy knowing Rosie's
award winning team
is here to back you up

https://63d2440635ac4086a0ba.b-cdn.net/wp-content/uploads/2022/08/bar-chart-increasing_icon_50x50-1.svg

Own your e-commerce program

Rosie’s easy-to-use platform empowers retailers to win against national chains and online marketplaces by extending your grocery beyond the four walls of your store. Rosie features an e-commerce program your shoppers will love, digital marketing tools that bring products to life online, website pages to share your brand story, and pick, pack and deliver fulfillment capabilities.

  • E-commerce forward website pages with configurable enhanced navigation
  • Industry leading digital end cap and retailer-controlled merchandising technology
  • Dozens of 3rd party integrations with software partners including (POS, rewards, personalization, delivery)
  • Cater program for fresh & ready, deli orders, catering, and signature prepared foods
  • Retailer-branded digital engagement platform includes e-commerce and branded mobile app

Meet your fellow independent grocers who are delivering delight on Rosie.

https://63d2440635ac4086a0ba.b-cdn.net/wp-content/uploads/2022/08/cart-in-desktop_icon_50x50.svg

Accept online SNAP/EBT payments

Millions of customers rely on local grocery to provide the healthy meals on their table, and Rosie makes it possible for you to accept SNAP/EBT payments online. From navigating the approval process with Food and Nutrition Service (FNS) and POS providers, Rosie is with you every step of the way.

https://63d2440635ac4086a0ba.b-cdn.net/wp-content/uploads/2022/08/round-red-chat-bubble_icon_70x70.svg

What our customers say

https://63d2440635ac4086a0ba.b-cdn.net/wp-content/uploads/2022/08/three-gears_icon_50x50.svg

Seamless integration with all the partners in your tech ecosystem

Rosie can support all your 3rd party integrations from POS, payment processor, rewards, digital coupons, delivery services, single-sign on, Weekly Ad, and Mobile App. Integrate Rosie’s e-commerce experience with your existing website and tech partnerships from loyalty and rewards to your preferred delivery service.

Grow your Business on Rosie + Instacart

Independent grocers with their own retailer-branded e-commerce experience on Rosie, who have also added Instacart App as an additional e-commerce channel have seen incremental growth in online revenue when using both channels.

Increase your
Reach