This season, Cater to your customers

This season, Cater to your customers

Stuffed turkeys, pumpkin pies, table settings for 20 - each year families hold dear to beloved traditions and trusted routines that make the holidays special for them and their families. As the holiday season approaches, many of us are wondering how to preserve traditions while keeping our loved ones safe.

This year, Rosie independent retailers have an incredible opportunity to meet a great need: meet Cater. While many think of catering as a service for large parties or weddings, our team is redefining the concept: our new Rosie product enables you to sell customizable meals and cater solutions for your customers with the products you already have in-store. Not quite ready for an ecommerce store? That's okay! Our module can be added to an existing online site, be a separate Cater micro-site, or both.

Rosie ecommerce site with sample Cater offering (meat skewers)

Your Cater offering can be as simple or elaborate as your team prefers. Start small with homemade soups or salads and work your way up to Sunday dinners with all the fixings. From subs for a family lunch to elegant meat and cheese platters for an intimate holiday gathering, your Cater meal options allow families to spend less time in the kitchen and more time with loved ones.

Incorporating Cater into your ecommerce program means you can offer your customers something truly special. Unlike big-name retailers, independents can foster a personalized connection to the community with local or super fresh meal options that customers can’t get anywhere else. In addition, consider increased profit margins and basket sizes when customers place an order for a $30 appetizer platter alongside their regular grocery items.

Cater by Rosie makes placing orders simple and stress-free by enabling your customers to do everything online. They can easily browse the options, add items to their cart, and check out all in one place without the usual back-and-forth with your catering department. Features like product modifiers and scheduled lead times allow your customers to order exactly what they want, the way they want it and you can ensure your staff has plenty of time to give the order the attention it requires.

To grow online orders with your Cater site, follow this simple checklist:

  • Take great photos. These days, no need to be a professional - an iPhone will do! High res, mouthwatering photos of the items you’re offering can really engage customers and tempt them into tasting a new offering.
  • Craft simple but descriptive copy to accompany your product images. In addition to describing how delicious each dish is, make sure to include serving size, allergy information, and any available customizations or substitutions using product modifiers.
  • Identify complementary products to sell alongside your catering offering. Someone ordering a lasagna meal for 20? Suggest napkins, plates, cutlery, and beverages to give customers a convenient and seamless experience.
  • Communicate ideas and challenges with your catering team or grocery manager. Proactive and collaborative discussions ensure your program runs smoothly and your customers are satisfied.

As the holidays quickly approach, there is no better time to showcase your specialty prepared food options with Cater. With more families staying home, there’s no doubt they’ll welcome an opportunity to put down the pots and pans, kick back, and let somebody else figure out what’s for dinner.

Interested in Cater? Get in touch with support@rosieapp.com.

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